4/8/2023 0 Comments Name my businessOn the other hand, there is only one Dominoes. How many Pizza places do you think exist in the world? Probably thousands. or The Pneumonoultramicroscopicsilicovolcanoconiosis Cure. Simple, catchy names like Apple, Uber, and Target are infinitely better than The Antidisestablishmentarianism Co. So, instead of choosing a brand name inspired by the etymology of Greek words combined with the name of the street you grew up on, choose something easy to remember. It makes it much harder for people to get to your website and become customers. Have you ever been listening to your favorite podcast, heard an ad for an interesting product, and then couldn’t buy it because you couldn’t remember the URL the host mentioned? Now imagine how difficult it is to stand out if it wasn’t just a non-memorable URL, but it was a difficult-to-remember brand name.Ī tough-to-remember name does a lot more damage. While others, like Xerox, come from a shortening of the word “xerography”, the technical name for the dry copying process that photocopiers use.īut Gretta has developed some basic guidelines for what a great brand name should do. There are no hard-and-fast rules for what a brand name can or cannot be.įor example, some brands like Adidas just combined the founder’s nickname with three random letters to create a memorable brand name. But the important disclaimer that she gives every entrepreneur is that you don’t have to have a perfect name to start. It probably wasn’t to spend all day dreaming up the perfect name.”īelow, Gretta outlines a simple process you can use. But also remember the reason you got into business in the first place. “Obviously, don’t just choose the first random word that came into your head. Gretta’s advice to founders is not to seek a perfect brand name from the start, but to seek a “good enough” brand name. For example, Google’s first name was BackRub, Pepsi was Brad’s Drink, and Instagram was Burbn. Not to mention the fact that many brands picked a name and pivoted. In other words, the brand name was only great because the product was great first. In fact, many iconic brand names only became memorable after people experienced an incredible product or service.” The truth is, a name is only one part of a great business. “They see the success of brands like Uber, Google, and Apple, and believe that a creative name will lead to great success,” she says. Gretta’s formed a lot of brands over the years, and coached thousands of aspiring entrepreneurs on how to find great product ideas, get traction on social media, share their messages, and develop repeat customers.īut surprisingly, one of the biggest places Gretta sees new entrepreneurs getting stuck is when coming up with a name.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |